Faculty Management System

Academic Information

B.E. (Electronics), MBA, NET Qualified, PhD

Research Areas

Electric Mobilty Investment Behaviour for Women Investor Use of Augmented Reality in Online Fashion Quick Commerce

Research Interests

Electric Mobility, Consumer Behaviour, Sustainability, Investment Behaviour for Women Investor, Quick Commerce

Courses Taught

Operations Management, Supply Chain and Logistics Management, Quality Management, Project Management, Marketing Management, Customer Relationship Management

Positions Held

Member of Academic Disciplinary Committee

Publications

1. “Shared Electric Mobility: A Catalyst for EV Adoption in India!” published in the book “Contemporary Issues in Business, Management and Society”, in June 2022. ISBN: 978-81-950596-2-1

2. “Covid-19: A Catalyst for Digital Transformation in Medical Representation” in the book Pandemic Diaries A Casebook of Corporate and Society Practices, published by Springer Nature (Scopus Indexed) in June 2025. ISBN 978-981-96-5414-7, ISBN 978-981-96-5415-4 (eBook), DOI: , https://doi.org/10.1007/978-981-96-5415-4_6

3. Electric Revolution: Unplugging Consumer Choices in the Indian Mobility Landscape”, in the book “Recent Advances in Logistics, Supply Chain and Transportation, Volume 2 Select Proceedings of ICLST 2024” under the series Lecture Notes on Multidisciplinary Industrial Engineering, published by Springer Nature (Scopus Indexed) in January 2026, ISBN 978-981-95-0852-5, ISBN 978-981-95-0853-2 (eBook), DOI” https://doi.org/10.1007/978-981-95-0853-2_37

4. “Analyzing the Role of Artificial Intelligence in Shaping Impulsive Buying Behavior: A Study on Consumer Decision-Making in the Online Fashion Retail Sector”, in the book “Proceedings of Sixth International Ethical Hacking Conference AI and Law (eHaCON 2025)” under the series Lecture Notes in Networks and Systems, published by Springer Nature (Scopus Indexed) in January 2026. ISBN 978-981-96-8631-5, ISBN 978-981-96-8632-2 (eBook), DOI: https://doi.org/10.1007/978-981-96-8632-2_18

5. “Gender Dynamics in AI-Driven Online Fashion Purchases: An Impulse Buying Analysis” in the book “Intelligent Systems: Emerging Trends and Challenges in Deep Neuro-Fuzzy Models and Explainable Artificial Intelligence”, published by CRC Press (Taylor and Francis), in February 2026, (Scopus indexed), eBook ISBN: 9781003540298, DOI: https://doi.org/10.1201/9781003540298-10

6. “The Impact of Investment Experience and Market Volatility on Risk Perception and Response to Investment Management: A Study of Working Women Investors” published in BHU Management Review Volume 11, Issue 1, January - June, 2023

7. “Does investor’s attitude matter? – A study of investment management by working women investors”, published in Journal of Information & Optimization Sciences (Taylor & Francis), UGC CARE LIST 2 (Web of Science), ABDC- “C” Category Journal, ISSN 0252-2667 (Print), ISSN 2169-0103 (Online), Vol. 43 (2022), No. 6, pp. 1243-1252, DOI: 10.1080/02522667.2022.2125060

8. “From biscuits to hand sanitizers: India’s largest biscuit and confectionary brand-Parle’s diversification”, published in Journal of Information & Optimization Sciences (Taylor & Francis), UGC CARE LIST 2 (Web of Science), ABDC- “C” Category Journal, ISSN 0252-2667 (Print), ISSN 2169-0103 (Online), Vol. 43 (2022), No. 6, pp. 1233-1242, DOI: 10.1080/02522667.2022.2117325

9. "Use of Electric Vehicles In Last-Mile Delivery For B2C: A Step Towards Green Supply Chain”, published in Journal of Positive School Psychology, ISSN No: 2717-8564. (Scopus), 2022