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Joysri Datta

Joysri Datta

Assistant Professor

[email protected]
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Academic Information

Currently working as an Assistant Professor in the BBA Department of IEM Ashram Campus, Kolkata under University of Engineering and Management, Kolkata with a total experience of ten years, including four years of industry experience across Banking, Telecom, Real Estate, and Information Technology

Research Areas

Artificial Intelligence Consumer Behavior Augmented Reality Retail Management Emerging Technologies Green Bonds Green Jobs

Courses Taught

Marketing Management, Sales and Distribution Management, Entrepreneurship, Brand and Retail Management, Advertising and Sales Promotion

Publications

Published Book Chapter titled “Gender Dynamics in AI-Driven Online Fashion Purchases: An Impulse Buying Analysis” in the book named “Intelligent Systems,” Publisher: CRC Press (a member of the Taylor & Francis Group), 2026, eBook ISBN: 9781003540298, pp. 103-120. https://doi.org/10.1201/9781003540298 (SCOPUS)

Published Book Chapter titled “Analyzing the Role of Artificial Intelligence in Shaping Impulsive Buying Behavior: A Study on Consumer Decision-Making in the Online Fashion Retail Sector” in the book named “International Ethical Hacking Conference,” Publisher: Springer Nature Singapore, 2026, eBook ISBN: 978-981-96-8632-2, pp. 319-336. https://doi.org/10.1007/978-981-96-8632-2 (SCOPUS)

                                 Published Book Chapter titled “A Study on How Green Marketing Strategies Affect Consumer Purchasing Behavior Across the Automobile Sector,” in the book named “Agile Business Transformations” Publisher: Apple Academic Press (co-publishing partnership with CRC Press, a member of the Taylor & Francis Group), 2025, ISBN: 9781003559344, pp. 13-43. https://doi.org/10.1201/9781003559344 (SCOPUS)

Published Book Chapter titled “A Study on the Growth Prospects of Q Commerce and its Role Play in eCommerce Business in Present-Day India” in the book named “Sustainability in Marketing Practice Strategies for Industry 4.0,” Publisher: Apple Academic Press (co-publishing partnership with CRC Press, a member of the Taylor & Francis Group), 2025, ISBN: 978-1-77491-588-2 (hbk); ISBN: 978-1-77491-589-9 (pbk); ISBN: 978-1-03266-812-3 (ebk), pp. 155-168. https://doi.org/10.1201/9781032668123 (SCOPUS)

Published Book Chapter titled “Influencing Consumer Decisions Through Nudge Marketing: Evidence from the Indian Fashion Industry” in the book named “Sustainability in Marketing Practice Strategies for Industry 4.0,” Publisher: Apple Academic Press (co-publishing partnership with CRC Press, a member of the Taylor & Francis Group), 2025, ISBN: 978-1-77491-588-2 (hbk); ISBN: 978-1-77491-589-9 (pbk); ISBN: 978-1-03266-812-3 (ebk), pp. 3-16. https://doi.org/10.1201/9781032668123 (SCOPUS)

Published Book Chapter titled “Scope & Issuance of Green Bonds in India and Abroad (So Far)—An Introspection Towards the Existing Literature” in the book named “Sustainable Marketing and Customer Value,” Publisher: Routledge, 2022, ISBN- 9781032002446, pp. 203-211. https://doi.org/10.4324/9781003173311 (SCOPUS).