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Faculty Directory Dr. Soumik Gangopadhyay
Dr. Soumik Gangopadhyay

Dr. Soumik Gangopadhyay

Professor

[email protected]
Vidwan Profile Google Scholar

Academic Information

B.Pharmacy, Bangalore University, 1999. MBA(HHSM), BITS-Pilani.Ph.D, West Bengal State University, 2015

Research Areas

Marketing Healthcare

Research Interests

Services marketing, Consumer behaviour, Health education, Healthcare marketing, Health Promotion

Courses Taught

Services marketing, Health Management, Strategic Management, Design Thinking, Green marketing, Healthcare marketing, Sales and Distribution management

Positions Held

Professor. He has 25+ years of experience combined in academics and industry, effectively conducted training sessions extensively in areas of marketing for senior Indian defense personnel, & corporate executives of CESC, Elillily, Indian Oil Corporation, Shyamali Paribahan, Caplet Pharma, Reserve Bank of India etc.

Publications

Journal publication:
• Gangopadhyay S; Bandopadhyay P. (2012). “Hospital Advertising- a myth or reality”. Indian Journal of Marketing (ISSN-09738703).Vol. 42(6).47-52. SCOPUS & ABDC. Q3
• Gangopadhyay S. (2015). “Noncommunicable Diseaes, A Potential Danger Of Indian Health Disparity: WaitUntil Dark”. The Indian Economic Journal.(ISSN- 00194662). 63(Spl), 212-21. ABDC.
• Gangopadhyay S; Sur S. (2017). “Burden of NCDs Among Nuclear Families: A Study in the City of Joy”. Journal of Health Management. (ISSN-0972-0634) Vol.19(4), 602-609. SCOPUS Q2
• Gangopadhyay S; Chakraborty S. (2019). "A Model Of Strategic Communication For Clinical Premises Based On Perceived Risk Of Ncds: A Study Of Kolkata, India" International Journal of Business Innovation and Research. (ISSN-1751-0260), 35(3), 353-364. SCOPUS. Q3
• Chatterjee S., Gangopadhyay S. (2024). “Determinants of Hospital Performance under Variable Ownership Pattern: A Two-Stage Analysis”, Tanzania Journal of Health Research.25(4), 1476-1490. SCOPUS Q4.
• Gangopadhyay S., Sur S., Ghosh S., (2024). “Voluntary Choice of Lifestyle Modification in Secondary Prevention of NCDs”, Tanzania Journal of Health Research. 26(3) 2080-2093. SCOPUS. Q4.
• Bose A., Chatterjee S., Gangopadhyay S. (2025). Developing a Digital Learning Platform to Improve Educational Institution Management through Pedagogy and Risk Management, Technology, Pedagogy and Education (RTPE). SCOPUS. Ahead of print. Q1.
Book and edited book chapter:
• Gangopadhyay, S., Ukil, A. (2022). Being Resilient to Deal with Attrition of Nurses in Private COVID-19 Hospitals: Critical Analysis with Respect to the Crisis in Kolkata, India. In: Garg, L., Chakraborty, C., Mahmoudi, S., Sohmen, V.S. (eds) Healthcare Informatics for Fighting COVID-19 and Future Epidemics. EAI/Springer Innovations in Communication and Computing. Springer, Cham. https://doi.org/10.1007/978-3-030-72752-9_18. SCOPUS indexed.
• Gangopadhyay, S., Ukil, A., Chatterjee, S. (2022). Emerging Paradigm of Smart Healthcare in the Management of COVID-19 Pandemic and Future Health Crisis. In: Chakraborty, C., Khosravi, M.R. (eds) Intelligent Healthcare. Springer, Singapore. https://doi.org/10.1007/978-981-16-8150-9_20. SCOPUS indexed.
• Gangopadhyay S., Singh A., Bose A., Ghosh B. (2023). “Mediating Influence of COVID-19 Pandemic Induced Lockdown on Rise of OTT”. In: Philip Kotler et al. in Marketing, Innovation and Strategy. ROUTLEDGE (Taylor & Francis gr.). (ISBN 9781032360898). Chapter 1. DOI: 10.4324/9781003434467-2. SCOPUS indexed.